Last Updated: [10 Nov, 2025]

At AMS Bathrooms LTD, we are committed to safeguarding your privacy and ensuring that your personal data is handled securely and responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you visit https://amsbathrooms.co.uk/ or interact with our services.

By using our website, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

a) Personal Information

Provided when you make a purchase, create an account, or contact us:

  • Full Name
  • Email Address
  • Phone Number
  • Billing & Shipping Address
  • Payment Information (processed securely via third-party providers; we do not store full card details)

b) Technical & Usage Data

Automatically collected during website use:

  • IP Address
  • Browser Type
  • Device Information
  • Pages Visited
  • Cookies & Tracking Data

c) Order Information

Details about products purchased, order status, delivery information, and returns.

2. How We Use Your Information

We process your data to:

  • Fulfil and deliver orders
  • Process payments, refunds, and returns
  • Communicate order updates and notifications
  • Improve website functionality and user experience
  • Provide customer support
  • Detect fraud or misuse
  • Comply with UK legal obligations

We never sell your personal data to third parties.

3. Cookies & Tracking Technologies

We use cookies to enhance your browsing experience, including:

  • Remembering your shopping basket
  • Understanding website traffic
  • Improving site performance

You may disable cookies through your browser, but some features may not function properly.

4. Sharing Your Information

Your data may be shared with trusted third-party service providers, such as:

  • Payment processors (e.g., PayPal, Stripe)
  • Delivery and courier services
  • Hosting and website maintenance providers
  • Analytics tools (e.g., Google Analytics)

These partners follow GDPR-compliant data protection practices.

5. Data Security

We implement strict security measures to protect your information from:

  • Unauthorised access
  • Loss or misuse
  • Alteration or destruction

All payment information is processed using secure, encrypted technology.

6. Your Rights (GDPR)

You have the right to:

  • Access your personal data
  • Request correction of inaccurate information
  • Request deletion (“Right to be forgotten”)
  • Object to data processing
  • Request data portability
  • Withdraw consent at any time

To request any of these rights, contact us at: info@amsbathrooms.co.uk

7. Data Retention

We keep your data only for as long as necessary to:

  • Fulfil orders
  • Meet financial/legal record requirements
  • Resolve disputes

Typically, transaction-related data is stored for 6 years for UK tax compliance.

8. External Links

Our website may contain links to other websites.
We are not responsible for the privacy policies or content of those external sites.

9. Children’s Privacy

Our services are not intended for individuals under 16 years of age.
We do not knowingly collect personal information from children.

10. Changes to This Policy

This Privacy Policy may be updated periodically.
All updates will appear on this page with a new “Last Updated” date.

11. Contact Us

For any questions or privacy-related concerns, please contact:

AMS Bathrooms LTD
Address: 214 Green Ln, Small Heath, Birmingham B9 5DH, United Kingdom
Phone: +44 121 293 7906
Email: info@amsbathrooms.co.uk
Website: https://amsbathrooms.co.uk/

Business Hours:

  • Monday: 10am – 6pm
  • Tuesday: 10am – 6pm
  • Wednesday: 10am – 6pm
  • Thursday: 10am – 6pm
  • Friday: 10am – 6pm
  • Saturday: 10am – 6pm
  • Sunday: 10am – 6pm